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Welcome to the Rethinking Revenue podcast, where we unbox the secrets to turbocharging the profitable growth of your company. Hosted by seasoned revenue experts, Ed Porter and James Rores. Each episode features in-depth interviews with CEOs who share hard-fought lessons of success and failure, revenue leaders who are reshaping their profession, and other experts influencing the revenue go-to-market landscape. Sustaining profitable revenue growth is more than a numbers game, and more complex than simply throwing people and technology at a number. We discuss the intricacies of growing your business by helping you flex your brand and marketing muscles, build your sales stamina, and keep your customer retention in shape. Whether you’re stuck in a revenue rut or cruising toward your next milestone, tune in to retool, recharge, and rethink how you approach revenue growth.
Episodes
Tuesday Jan 30, 2024
Tuesday Jan 30, 2024
In this episode, you will hear more about:
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PeopleLinx technology and services provided as well as the customers they serve.
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Adapting the business to buyer needs.
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Knowing your ideal customer profile before creating your messaging.
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Surviving the pandemic and shifting ideal customer profiles.
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Leverage networking, partnerships, and referrals for business growth.
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Creating customer stories to support your ideal customer profiles.
Don't just tell people that it's new and that they're the first customer. Step on the field like you've done it a thousand times. Be IBM. Show up in that way. - Patrick Baynes
Build trust and authority to close more deals.
Trust and credibility form the bedrock of successful sales as underscored by Patrick. Highlighting past successes through case studies, featuring logos of notable clients, and leveraging personal networks, referrals, and partnerships can exponentially elevate a company's credibility. These measures, coupled with a confident and professional demeanor, play an instrumental role in expediting the sales process and securing more deals.
About PeopleLinx
We're pioneering the way companies identify, engage, and generate sales opportunities in the new digital selling world. We provide the full stack of solutions including multi-channel outreach automation, quality prospect data, AI-powered messaging, go-to-market strategy, lead scoring, and more. PeopleLinx simplifies lead generation and dramatically increases sales productivity, ultimately helping revenue teams gain more control to drive efficiency, predictability, and growth.
About Patrick Baynes
Working at LinkedIn started his career in technology and was the perfect launch pad into the internet and software space. He was once told that if you sliced him open to see what he was made of, it would mostly be LinkedIn DNA; He's ok with that. Following LinkedIn he co-founded PeopleLinx, the first employee-based social marketing solution for LinkedIn. The company was acquired in 2015 by Frontline. He purchased and resurrected the PeopleLinx brand in 2023.
Resources in this episode are:
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Peoplelinx - Learn how to Go-To-Market faster.
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