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Welcome to the Rethinking Revenue podcast, where we unbox the secrets to turbocharging the profitable growth of your company. Hosted by seasoned revenue expert Ed Porter, founder and chief revenue officer at Blue Chip CRO. Each episode features in-depth interviews with CEOs who share hard-fought lessons of success and failure, revenue leaders who are reshaping their profession, and other experts influencing the revenue go-to-market landscape. Sustaining profitable revenue growth is more than a numbers game, and more complex than simply throwing people and technology at a number. We discuss the intricacies of growing your business by helping you flex your brand and marketing muscles, build your sales stamina, and keep your customer retention in shape. Whether you’re stuck in a revenue rut or cruising toward your next milestone, tune in to retool, recharge, and rethink how you approach revenue growth.
Episodes

Monday Feb 17, 2025
Monday Feb 17, 2025
Are your sales hiring practices stuck in the past? Join Ed and Brian this week as they dissect the biggest challenges facing sales leaders today when it comes to finding and hiring top-performing talent.
They reveal the alarming truth about resume screening, discuss why focusing solely on industry experience can be a costly mistake, and challenge common interview techniques that simply don't work.
Brian shares his personal insights on the essential character traits to look for in sales candidates – traits that go beyond surface-level skills and reveal true potential. Discover why intellectual curiosity, a drive for self-improvement, and emotional intelligence are key indicators of future success.
This episode isn't just about identifying problems; Ed and Brian offer concrete solutions! They provide actionable next steps for hiring teams, hiring managers, and HR departments, including:
- Developing clear hiring scorecards to objectively evaluate candidates.
- Rethinking the necessity of group interviews and role-playing exercises.
- Re-evaluating degree requirements for non-specialized sales roles.
- Shifting the focus from industry experience to character and cultural fit.
If you're ready to revamp your sales hiring process and build a team of driven, successful individuals, this episode is a must-listen! Tune in now and discover how to go beyond the resume and find the right people for your organization.
About Brian Delman
With over 15 years of experience in driving exponential growth for sales teams, Brian specializes in building and/or redeveloping sales and business development programs, creating innovative sales strategies, and thoroughly assessing overall sales enablement needs.
Brian continually refines his skills as a sales leader, dedicated to creating sales cultures that not only boost revenue but also empower individuals to achieve their full potential. With five tenures as a sales leader, his leadership has consistently driven business growth and enhanced operational efficiency. He is extremely creative, and is constantly on the hunt for innovative ways to drive revenue.
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